Apple's TV+ is the only major platform without the option to create a kids profile - while Netflix, Disney+, and other apps had offered this for years. I propose a new, complete profile set up for kids offering content filtering by rating, content curation, personalization, and peace of mind.

I designed Apple TV's first watchlist feature after discovering they were the only major streaming platform without one - despite 74% of users utilizing watchlists everywhere else. The new watchlist addresses user needs for personalized content access and efficient discovery.

I identified an experience gap in TaskRabbit's customer experience affecting users across thousands ofdaily tasks and proposed integrating iOS Live Activities. Providing real-time location tracking and arrival estimates, live activity eliminates customer anxiety while reducing operational friction.

I explored user experience gaps across apps like Apple Mail, Messages, WhatsApp, and Chase Banking, designing solutions that felt native to each app. These weren't just design exercises - I focused on real problems I'd experienced, like spam messages or confusing fraud alerts.