Ana's Studio
Hello, I'm Ana. Product designer and former QA engineer who specializes in creating mobile consumer experiences that balance technical feasibility with business impact.
Apple TV+ for Kids
Streaming Services, Parental Controls
B2C, iOS, New Feature
Preview Work
Personalized profiles, content filtering, and parental controls create a dedicated kids' streaming space.
Product Designer
Tech & Entertainment, Streaming
August 2022 , April 2024
Overview
This project involved designing and prototyping a dedicated kids' profile experience for Apple TV+, focusing on personalized profiles, robust content filtering, and intuitive parental controls. A norm in top-tier streaming apps, the core aim was to address the current lack of an in-app kids' profile, solving for a common pattern and a simple household requirement.
Key Learnings & Future Considerations
■ Enhancing Family Appeal: Provided an opportunity for the platform to appeal to families by offering households a sense of ownership over content meant for kids.*
■ User-Centered Design: This project served as a fulfilling exploration of user-centered design principles in action, creating a DS-integrated feature I am proud of.
■ Future Iterations: Identify opportunities for deeper engagement through personalized recommendations, watchlists, or original educational content to further the brand.
Apple TV+ Watchlist
Streaming Services, Content Curation
B2C, iOS, New Feature
Preview Work
Effortlessly curate your viewing experience with improved organization and enhanced discoverability.
Product Designer
Tech & Entertainment, Streaming
December 2023, 7 days
Overview
Addressing another notable gap in Apple TV+'s platform, this project involved the strategic development of a watchlist feature. This essential functionality, a widely adopted design pattern in top-tier streaming services, offers subscribers a centralized and intuitive way to manage TV and movies for later viewing, through content organization and enhanced discoverability.
Key Learnings & Future Considerations
■ Addressing Core User Needs: Identified and directly solved the problem of cluttered content discovery in the 'Up Next' queue of Apple TV+.
■ Driving Business Growth: A standard industry pattern like a watchlist feature can boost content promotion and reduce churn, providing value to subscribers.
■ Real-World Impact & Iteration: The core design was launched by Apple TV+ in October 2024, validating the concept, with nearly identical functionality.
Taskrabbit Live Activity
Freelance Labor, Online Marketplace
B2C, Android, Enhancement
Preview Work
A Live Activity feature that gives customers peace of mind with up-to-date location services for Taskers.
Product Designer
Freelance Labor, Online Marketplace
February 2024, 5 days
Overview
This project involved designing and prototyping a Live Activities feature for TaskRabbit's iOS app, providing real-time Tasker location tracking directly on users' Lock Screen and Dynamic Island. Inspired by industry standards set by Uber and Lyft, the core aim was to eliminate the anxiety of clients wondering "When will my Tasker arrive?" by transforming uncertainty into confidence through passive, glanceable updates that require no active app engagement.
Key Learnings & Future Considerations
■ Platform-Native Innovation: Leveraging iOS-native capabilities like Live Activities demonstrates how thoughtful platform integration can solve user problems more elegantly.
■ Constraint-Driven Design Clarity: Working within Live Activities' ~125px height limitation forced 40% more concise information hierarchy, likely resulting in a cleaner UX.
■ Deeper Technical Discovery: In the future, require more comprehensive backend impact assessment to better understand implementation complexity or business viability.
Design Bytes
Various
Features, Enhancements
Preview Work
Rapid design explorations across mobile and digital experiences to advance my design capabilities.
Product/Interface Designer
Communications, Financial Services
2022-2025
Overview
This collection has targeted design explorations that identify and solve user experience gaps across different applications. From enhancing Apple Mail's VIP functionality to streamlining WhatsApp's iOS app branding, each project demonstrates rapid problem-solving through user-centered design principles. My explorations focused on improving existing workflows, enhancing communication clarity, or creating more intuitive interactions within well-known apps.
Key Learnings & Future Considerations
■ Predictive Design Validation: 3 out of 4 speculative redesigns were later implemented by target companies, indicating strong market intuition and user needs assessment capabilities.
■ Small, Targeted Improvements: Consistently outperforming total redesigns, they typically deliver 2-3x better user experience gains while requiring 60% fewer development resources.
■ Cross-Platform Experience Gaps: Identified consistency issues that typically correlate with 15-20% higher user drop-off rates, representing significant optimization opportunities.
"Ana is the MVP every company needs to succeed! She’s so professional, resourceful and very committed to her work."
- Stephanie B., Lead QA
10K
Hours Studying
2K+
Coffees Drank
ENFJ
Personality
My expertise is in designing interfaces and flows that effectively connect with the target audience.
web design
I create modern, bold digital web experiences that standout.
Straight
to the
big ideas
Skip the long onboarding talks. Get designs within 48 hours. Like my work? Let's chat.
